Bose

THE PLAN

For over 40 years, Bose has been designing sound systems for automobiles. They are a top supplier of branded-audio systems for everything from compact Kias to high performance Porsches. Bose updated their brand identity and wanted a refreshed web presence to reflect their forward vision.

THE PLAY

Designed concepts for Bose Automotive Systems, the Bose Advanced Technology System, and the Bose Small Vehicle Series. The Automotive Systems concept was based on the “Driven” brand identity that combined the exhilaration of driving with advanced technology.