Cat Footwear

THE PLAN

Known for work shoes meant for construction sites, Cat Footwear was expanding their brand into casual shoes that could be worn all day. The new line of shoes merged the durability of work shoes with the comfort and looks of casual shoes.

THE PLAY

Promote the intelligent design of the shoes by focusing on Cat’s proprietary “i technology”. The iTech features of the shoes were highlighted in communications throughout the store environment, which included wall and window posters, slat walls, hang tags, and floor decals.