Pure Sugar Candy

THE PLAN

Pure Sugar Candy is a retail candy store with many unique offerings. Their custom-made, hard candy includes everything from dogs to tennis balls for the US Open. Pure Sugar Candy was growing, leaving the home kitchen behind, and moving into commercial space.

THE PLAY

Refreshed their existing look to reflect the personality and expanded vision of the brand. The new identity worked across multiple product lines and had a strong presence on a range of packaging options.