Staples

THE PLAN

The lack of a complete Managed Print Services (MPS) solution at Staples was leading to customer attrition and a significant decrease in sales of ink, toner and paper. The launch of MPS could turn that declining business around by providing customers with a novel service solution.

THE PLAY

Designed a two-minute flash demo, hosted on the Staples site, that announced their entry into the MPS market. The goal of the demo was to educate customers on how they could gain control of their printing solutions.