UNREAL Candy

THE PLAN

UNREAL is “candy unjunked” that is only made with real ingredients. The original packaging was fresh and bold, but it had an identity challenge because the logo was too hard to read and the “unjunked” messaging was buried.

THE PLAY

Designed an updated family of packaging that would stand alone in the chaotic, candy aisle. The missing “N” illustrated the bad junk removed from the candy and the subtle background grid was a nod to the original branding. The candy photography was replaced with CGI illustrations.